Analytics Integration · Type A

Google Analytics Integration

Connect Hykmah with Google Analytics 4 to track the complete customer journey. Operations events — purchases, subscriptions, job completions — send to GA4 automatically via Measurement Protocol for accurate conversion and revenue attribution.

GA4 Events
Revenue Tracking
Conversion Attribution
Included — No Extra Cost

Talk to Us View Setup Guide

1

In Google Analytics: Admin → Data Streams → select your stream → note your Measurement ID

2

Under Measurement Protocol API secrets, create a new API secret

3

In Hykmah: Settings → Integrations → Analytics → Connect Google Analytics

4

Enter your Measurement ID and API Secret

5

Configure event mapping — verify in GA4 DebugView — go live

Setup Time: 5 minutes Cost: Included in Hykmah Professional ($50/month AUD)

Requirements: Google Analytics 4 property with a web data stream Sync Type: Server-side via GA4 Measurement Protocol (outbound only)

True Revenue Attribution for Sellwise

Attributing actual purchases to the marketing channels that drove them

Challenge: Online retailer using Sellwise with Google Ads running across multiple campaigns. GA4 tracked website conversions but those conversions included abandoned checkouts and form fills — not confirmed purchases. Google Ads smart bidding was optimising for the wrong signal.

Solution: Sellwise purchase events send to GA4 via Measurement Protocol with the Google Client ID, revenue amount, and product data. Google Ads sees actual confirmed revenue from each ad click — enabling accurate ROAS reporting and smart bidding against real sales.

Result: Google Ads smart bidding optimises against confirmed revenue rather than website events. Campaign budget allocation reflects actual purchase performance.

Recuron Subscription Revenue in GA4

Tracking subscription MRR and acquisition channel in GA4

Challenge: SaaS business using Recuron for subscription billing. GA4 tracked trial signups but had no visibility into which trials converted to paid subscriptions, which channels drove highest LTV subscribers, or what the actual MRR from each acquisition channel was.

Solution: Recuron subscription start and renewal events send to GA4 with subscription value and customer ID. GA4 reports show subscription revenue by acquisition channel, trial-to-paid conversion rates, and LTV by campaign — not just top-of-funnel traffic.

Result: Marketing team sees which campaigns drive paying subscribers, not just trials. Budget shifted toward channels with highest subscription LTV.

Operon Job Conversions in GA4

Attributing booked field service jobs to marketing campaigns

Challenge: Field service business running Google Ads and social media campaigns. GA4 tracked website enquiry form submissions but had no way to know which enquiries became booked and completed jobs — making campaign ROI impossible to measure accurately.

Solution: Operon job bookings and job completions send conversion events to GA4 with revenue value. Marketing team sees which campaigns drive booked jobs and completed revenue — not just website leads.

Result: Marketing budget allocated to campaigns that drive completed jobs. Campaigns generating website traffic but no booked jobs identified and deprioritised.

Server-Side Conversion Tracking

Hykmah sends events to GA4 server-side via Measurement Protocol — not via browser tags that can be blocked by ad blockers, iOS privacy changes, or cookie consent refusals. Every Hykmah transaction reaches GA4 regardless of client-side tracking limitations.

Real Revenue in Google Ads

When Hykmah purchase events include the Google Client ID, Google Ads can match ad clicks to actual confirmed purchases in Hykmah. Smart bidding optimises against real revenue rather than website proxy events. ROAS reporting reflects actual sales, not assumed conversions.

Full eCommerce Reporting in GA4

Sellwise purchase events send with product data — item name, SKU, category, price, quantity. GA4 ecommerce reports populate with real Hykmah order data — revenue, average order value, items per transaction, and repeat purchase rates — without any additional tagging.

Every Hykmah Product Tracked

One GA4 integration covers all Hykmah products. Sellwise purchases, Recuron subscription events, Operon job bookings, Eventora ticket sales, and Membrify membership activations all send to GA4 from a single Measurement Protocol connection.

Purchase Events

Hykmah → GA4 Sellwise and Orderlink order completions send GA4 purchase events with revenue, items, and Google Client ID for attribution.

Bi-directional

Subscription Events

Hykmah → GA4 Recuron subscription starts, renewals, and cancellations send GA4 events with subscription value and customer lifecycle stage.

Real-time

Job Completion Events

Hykmah → GA4 Operon job bookings and completions send GA4 conversion events with job value for field service revenue attribution.

Bi-directional

Revenue Data

Hykmah → GA4 Transaction revenue, currency, and order value from all Hykmah products sent with each event for accurate GA4 revenue reporting.

Bi-directional

Customer ID Mapping

Via Client ID Google Client ID passed with events to enable attribution matching between GA4 sessions and Hykmah transactions.

Bi-directional

Product / Item Data

Hykmah → GA4 Item name, SKU, category, price, and quantity sent with purchase events for GA4 ecommerce product reporting.

Bi-directional

Transaction Occurs in Hykmah

A customer completes a purchase in Sellwise, a subscription starts in Recuron, or a job is booked in Operon.

Hykmah Sends Event to GA4

Hykmah calls the GA4 Measurement Protocol API server-side with the event name, revenue data, and Google Client ID. The event arrives in GA4 within seconds — regardless of client-side tracking or ad blocker status.

GA4 Reports Reflect Real Business Data

GA4 conversion reports, ecommerce reports, and attribution models update with real Hykmah transaction data. Google Ads receives confirmed revenue for smart bidding. Attribution shows which channels drove actual sales.

Technical Architecture:

Method: GA4 Measurement Protocol (server-side, not browser tag)
Authentication: GA4 Measurement ID + API Secret (from Google Analytics Admin)
Client ID: Google Client ID passed from the browser session to Hykmah at checkout for attribution matching
Events: standard GA4 event names (purchase, begin_checkout, subscription_start, etc.)
No sampling: server-side events are not subject to GA4 data sampling

Sync Frequency:

Real-time: Events sent to GA4 immediately on Hykmah transaction events
No return sync: GA4 data does not flow back to Hykmah

Security & Compliance:

Server-side Measurement Protocol — no additional client-side tracking code required
Google Client ID handled per Google's privacy policies
Encryption in transit: TLS 1.3
SOC 2 Type II compliant
Privacy Act 1988 (AU) & Google Analytics Terms of Service compliant

System Requirements:

Google Analytics 4 property with a web data stream
Hykmah Professional plan or higher
Google Client ID capture from the website at checkout for attribution (requires minor website implementation)

1.

Get GA4 Credentials

In Google Analytics, go to Admin → Data Streams and select your web data stream. Note your Measurement ID (format: G-XXXXXXXX). Under "Measurement Protocol API secrets", click "Create" and generate a new API secret. Copy the secret value.

2.

Connect in Hykmah

In Hykmah, go to Settings → Integrations → Analytics and click "Connect Google Analytics". Enter your Measurement ID and API Secret. Hykmah verifies the connection.

3.

Configure Event Mapping

Select which Hykmah events send to GA4:

Enable purchase events for Sellwise and Orderlink
Enable subscription events for Recuron
Enable job conversion events for Operon
Map Hykmah revenue fields to GA4 event parameters
Configure Google Client ID passing from your website checkout

4.

Verify in GA4 DebugView

Use GA4 DebugView (Admin → DebugView) to confirm events are arriving with correct parameters. Trigger a test transaction in Hykmah and verify the event appears in DebugView within 30 seconds. Enable the integration for all transactions.

With Integration

Every Hykmah transaction sends a confirmed revenue event to GA4
Google Ads smart bidding optimises against real confirmed purchase revenue
Attribution follows the customer from ad click through to confirmed Hykmah transaction
Recuron subscription starts and renewals tracked in GA4 with revenue and channel
Operon job bookings send GA4 conversion events with revenue value

Without Integration

GA4 tracks website visits and form fills — not confirmed revenue
Google Ads optimises against website proxy conversions
Marketing channel attribution stops at the website
Subscription revenue invisible in GA4
Field service job bookings not measurable in marketing analytics

Google Analytics 4 account required. Google Analytics is free.

Create a GA4 property

Which Hykmah products send events to Google Analytics?

All Hykmah products can send events to GA4. Sellwise and Orderlink send purchase events with full ecommerce data. Recuron sends subscription start, renewal, and cancellation events. Operon sends job booking and completion conversion events. Eventora sends ticket purchase events. Membrify sends membership activation events.

Does this work with Google Ads conversion tracking?

Yes. When Hykmah events include the Google Client ID, Google Ads can match those events to ad clicks. Import the Hykmah GA4 conversion events into Google Ads as conversions for smart bidding. This gives Google Ads actual confirmed revenue data rather than website proxy events.

Why use Measurement Protocol instead of GA4 tags?

GA4 browser tags can be blocked by ad blockers, iOS privacy changes, or users declining cookie consent. Measurement Protocol sends events server-side from Hykmah directly to GA4 — not through the browser. Every confirmed Hykmah transaction reaches GA4 regardless of client-side tracking limitations.

Do I need a developer to set this up?

The Hykmah side of the integration is self-service — connect via Measurement ID and API Secret in 5 minutes. Accurate attribution requires passing the Google Client ID from your website to Hykmah at checkout, which requires a small JavaScript snippet on your website. This is a minor implementation but does require website access.

Does GA4 data come back into Hykmah?

This is a one-way feed — Hykmah sends events to GA4. GA4 analytics data does not return to Hykmah. Use GA4 reports directly for analytics and attribution insights.

Is there a cost for the Google Analytics integration?

No. Google Analytics integration is included in Hykmah Professional ($50/month AUD), Premium and Enterprise at no additional cost. Google Analytics 4 is free.

Events not appearing in GA4 DebugView

Incorrect Measurement ID or API Secret, or DebugView not showing server-side Measurement Protocol events by default.

Fix: Verify Measurement ID (G-XXXXXXXX format) and API Secret are entered correctly in Hykmah. In GA4 DebugView, server-side Measurement Protocol events appear under the device registered via debug_mode parameter. Test events may take up to 60 seconds to appear.

Revenue showing as $0 in GA4

Revenue field not mapped to the correct Hykmah transaction field, or currency not configured.

Fix: Check event mapping at Settings → Integrations → Google Analytics → Event Mapping. Ensure the revenue field maps to the correct Hykmah order value field. Verify currency is set to AUD in both Hykmah and your GA4 property settings.

Events arriving in GA4 but not attributing to Google Ads campaigns

Google Client ID not being passed from the website to Hykmah at checkout.

Fix: Implement the Google Client ID capture script on your website to pass ga_client_id to Hykmah at checkout or sign-up. Without Client ID, events reach GA4 but appear as direct traffic with no campaign attribution. Contact support for implementation guidance.

Duplicate events — transactions appearing twice in GA4

Both Hykmah Measurement Protocol events and website GA4 tags firing for the same transaction.

Fix: If your website already sends GA4 purchase events via browser tags, disable the duplicate event in either the website tag or the Hykmah integration to avoid double-counting revenue in GA4 reports.

Google Calendar

Sync Hykmah jobs and appointments to Google Calendar.

View Google Calendar

Google Drive

Document storage for invoices, job reports, and contracts.

View Google Drive

HubSpot

CRM and marketing analytics — connect Hykmah customer data to HubSpot.

View HubSpot

Mailchimp

Email marketing — use Hykmah customer segments for targeted campaigns.

View Mailchimp

Ready to Track Real Revenue in Google Analytics?

Connect Hykmah to GA4 and attribute actual sales, subscriptions, and jobs to the marketing channels that drove them. Server-side Measurement Protocol — not blocked by ad blockers or privacy changes. Setup in 5 minutes.

Get Started Free Book My Demo

✓ Server-side conversion tracking — not affected by ad blockers or iOS privacy

✓ Australian support — Mon–Fri 9am–5pm AEST

✓ $50/month AUD — Google Analytics integration included, no per-event fees

✓ 5-minute setup — Measurement ID + API Secret connection

✓ No lock-in contracts — cancel anytime

Google Analytics Integration

How to Connect Google Analytics to Hykmah

How Businesses Use Hykmah + Google Analytics

Attributing actual purchases to the marketing channels that drove them

Tracking subscription MRR and acquisition channel in GA4

Attributing booked field service jobs to marketing campaigns

Close the Loop Between Marketing and Real Revenue

Server-Side Conversion Tracking

Real Revenue in Google Ads

Full eCommerce Reporting in GA4

Every Hykmah Product Tracked

What Hykmah Sends to Google Analytics

Purchase Events

Subscription Events

Job Completion Events

Revenue Data

Customer ID Mapping

Product / Item Data

How the Integration Works

Transaction Occurs in Hykmah

Hykmah Sends Event to GA4

GA4 Reports Reflect Real Business Data

Technical Architecture:

Sync Frequency:

Security & Compliance:

System Requirements:

Connect Google Analytics to Hykmah in Under 5 Minutes

Get GA4 Credentials

Connect in Hykmah

Configure Event Mapping

Verify in GA4 DebugView